When you own a rural property as a second home, it is not at all unusual to look into renting it out to vacationers. Anybody doing this, however, has on their hands a property of definite, and often unique, appeal. Nevertheless, they also have a property that is isolated from population centers and all the advantages which these can bring for vacationers.
To be clear, we aretalking here about singular rural properties, not ones that form part of a vacation community with all the amenities this entails. Finding renters for such properties certainly comes with its challenges, but the way to do so is to make the most of the unique appeal.
The vacation home experts at Hot Springs Village out of Arkansasadvise that marketing such properties is all about downplaying the drawbacks (which all involve isolation) and emphasizing not only the property’s unique charms, but also the unique appeal of the rural experience.
Important Aspects of Rural Vacation Homes
One the key defining features of a rural vacation home of this kind is that it is unlikely to be purpose-built. Wherever vacation homes are purpose-built, they are usually situated in popular vacation areas and include other properties and amenities nearby.
Isolated rural vacation homes, on the other hand, are likely to be converted properties, perhaps a converted farmhouse or hunting lodge. The fact that these vacation homes are not purpose-built means that you might have more of a job preparing the property, renovating it, adding amenities, and making it suitable for vacationers.
After seeing to this, it is all about marketing the property, which is something that might also present a few extra challenges.
Location and Accommodation
For one thing, you need to attract people to an area where they would notnormally go. If your vacation homewere situated in a tourist hotspot, it wouldn’t really be rural. Accordingly, the charms of rural life (including a few of the challenges) should be emphasized. After that, the accommodation should be marketed as particularly suitable for this lifestyle.
For example, you might be marketing a rural farmhouse close to a forest. Instead of focusing on all the usual things – free wi-fi, hot showers, good views, etc. – you could say, for example, that the property has a wood-burning stove for use with local firewood. This is effective because it sells the reality of the location and emphasizes how the accommodation compliments this perfectly.
Here follows some further tips for marketing a rural property:
Create a List of Restaurants and Grocery Stores
If your property is properly rural, then it will not have any of these immediately close by. However, information about how far away they actually are is particularly useful because it allows vacationers to make a day trip to visit them. Moreover, it prepares them for the reality of not being in immediate proximity to them.
Big Up Your Eco-Credentials.
The appeal of rural areas is that everything you can do, buy, or consume is usually local. This means that you can emphasize the ecological appeal of eating locally-grown food that hasn’t been flown in, for example.
Focus on the Natural Environment
And it is best to focus on the parts of it that are closest to the property. This is because the property is isolated, and therefore full appreciation of these specific natural features can be marketed as the privilege of those renting the vacation home. Everywhere else is too far away!
For sure, there are some extra challenges to marketing a truly rural vacation property, but there is much unique appeal too. The trick is to fully exploit that.